This page lists every cookie we set on this site, grouped by category, with its purpose, how long it lasts, and who sets it. Update your preferences at any time from the footer or the banner.
Analytics cookies
Name
Purpose
Duration
Set by
_ga
Google Analytics client identifier, used to distinguish unique visitors. Set only after analytics consent is granted.
2 years
Google LLC
_ga_<container>
Google Analytics session state for the configured property. Set only after analytics consent is granted.
2 years
Google LLC
_clck
Microsoft Clarity user identifier for aggregated session replay. Set only after analytics consent is granted.
1 year
Microsoft Corporation
_clsk
Microsoft Clarity session identifier. Set only after analytics consent is granted.
1 day
Microsoft Corporation
Marketing cookies
Name
Purpose
Duration
Set by
_uetsid
Microsoft Advertising (UET) session identifier, used to attribute conversions to ad clicks within a visit. Also kept in localStorage (_uetsid, _uetsid_exp). Set only after marketing consent is granted.
1 day
Microsoft Corporation
_uetvid
Microsoft Advertising (UET) visitor identifier, used to attribute conversions to ad clicks across visits. Also kept in localStorage (_uetvid, _uetvid_exp). Set only after marketing consent is granted.
13 months
Microsoft Corporation
_uetmsclkid
Stores the Microsoft Advertising click id (msclkid) from the ad the visitor arrived from, so a later conversion can be credited to that ad. Set only after marketing consent is granted.
90 days
Microsoft Corporation
MUID
Microsoft user identifier on bing.com, used by the UET tag to recognise a browser across Microsoft advertising sites. Set only after marketing consent is granted.
13 months
Microsoft Corporation
_gcl_au
Google Ads conversion linker: identifies the browser so a later conversion (a click through to Microsoft Marketplace) can be matched to a Google ad interaction. Set only after marketing consent is granted.
90 days
Google LLC
_gcl_aw
Stores the Google Ads click id (gclid) from the ad the visitor arrived from, so a later conversion can be credited to that ad. Set only after marketing consent is granted.
90 days
Google LLC
_gcl_gb
Stores the Google Ads app-to-web click id (gbraid/wbraid) when the visitor arrived from an ad on iOS, for the same conversion credit. Set only after marketing consent is granted.
90 days
Google LLC
IDE
Google advertising cookie on doubleclick.net, used to measure ad conversions across sites. Set only after marketing consent is granted.
13 months
Google LLC (doubleclick.net)
test_cookie
Checks whether the browser accepts Google advertising cookies on doubleclick.net. Holds no identifier. Set only after marketing consent is granted.
15 minutes
Google LLC (doubleclick.net)
decision-planner-attribution-v1
Browser session storage, not a cookie. Holds the campaign parameters (ocid, utm_source, utm_medium, utm_campaign, utm_term) from the link or ad that brought you here, so they can be added to links to Microsoft Marketplace and to our other websites (jfdi.info and the Planner websites) during this browser session. Never holds ad click identifiers. Written only after marketing consent is granted, and removed when it is withdrawn.
Session (until the browser tab is closed)
JFDI Consulting (first-party)
Functional cookies
Name
Purpose
Duration
Set by
jfdi-region
Stores the visitor country (ISO code) detected at the Cloudflare edge, and whether the browser sent a Global Privacy Control signal, so the consent banner can apply the right default (default-deny for UK/EU; default-allow for US, except marketing when Global Privacy Control is on). No user-identifying data.
1 year
JFDI Consulting (first-party)
__cf_bm
Cloudflare bot-management cookie; distinguishes human visitors from automated traffic. Set when traffic passes through the Cloudflare edge.
30 minutes
Cloudflare, Inc.
decision-planner-color-mode
Remembers the visitor’s chosen colour mode (light/dark/system). Non-identifying.
1 year
JFDI Consulting (first-party)
Last updated when the manifest changes; the consent banner will re-prompt you if the list of providers changes.
